MASTER IN SERVICE AND EXPERIENCE DESIGN
Service Dreams Competition
The competition “Service Dreams” invites you to think about the next generation of services in the perspective to improve the services that permeate our daily lives. Service Dreams are service ideas that can contribute to make the world you live in a better place... »
Due to the utmost importance of the service sector in our contemporary world economy, high customer expectations for a quality level of service standard are rapidly expanding.
Thus, service companies will be looking for greater differentiation and competitiveness through innovative ideas and outstanding experiences, hence, requiring more qualified professional profiles.
Service design is a relatively recent interdisciplinary practice that emphasizes the centrality of users and the user experience into service management and innovation, promoted by a growing community of academic and professional practitioners, in Europe and abroad.
Domus Academy’s distinctive approach is to consider the aesthetic of the experience along the parameters of quality and efficacy for a good service performance: such a dimension depends on sensitive and emotional aspects, linked to human nature, behavior, and cultural backgrounds.
The Master in Service and Experience Design is a unique occasion to experience the Italian design culture and its humanistic approach along with the most advanced service design methods and tools to envisage innovation for the service sector.
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